Shiseido Co., Ltd. has established a wholly-owned subsidiary Shiseido India Private Limited in Mumbai, India, as part of its strategy to target the bourgeoning middle-class masstige market, which is forecast to grow significantly in the coming years. Shiseido's initial entry into the segment will target the “upper masstige” bracket with the skincare and makeup brand Za (pronounced zee-ei), which is currently offered in 12 markets in the Asia/Oceania region. The line is expecte...